What does an eCommerce data entry specialist do?

Are you wondering how an eCommerce Data Entry Expert could help you improve your online store? You're at the right place.

When a customer views an online store, the first thing they notice are the product titles, the descriptions, the images, and how well the product listings are structured. These are few of the many factors that greatly influence a customer's initial buying decision. So how do you improve these factors? What does an eCommerce Data entry specialist do to influence and improve these factors?

According to Google’s Customer Insights, 85% of surveyed shoppers consider comprehensive product data and images as very important when choosing a product. Another report states that around 50% of customers have returned the item they purchased online, just because the product didn’t match the description.

The importance of product data entry and its influence on customers’ buying decisions should not be overlooked. Similarly, the role of an eCommerce Data Entry Expert in creating accurate and comprehensive data that improves product visibility and enhances customer experience cannot be ignored.

What are the services an eCommerce Data Entry Specialist provides?

Listed below are few of the more important services an experienced specialist in eCommerce data entry prioritize and execute with ease.

Product Data Sourcing

Complete and accurate data is the foundation of any eCommerce store. The best  Data entry specialist creates a comprehensive and compelling product catalog by researching various sources such as supplier catalogs, manufacturer websites, competitor websites, general online resources, and industry-related databases. They also employ the latest web-scrapping technology to extract data quickly and efficiently.

Updates in Product Catalog

A clear and well-structured Product catalog builds trust in prospective customers. Addition of more product details, finding and including better images, price updates, and ensuring the accuracy of product categorization are some of the major tasks a specialist in product data entry can achieve easily.

The importance of proper execution of Catalog updates should never be overlooked, as this is a touchpoint that significantly affects customers’ user experience.

Product Categorization

A well-structured product categorization makes it easier for customers to find the product that they are searching for. A superior product categorization helps create an intuitive shopping experience, increase product visibility, and boost sales.

In addition to the above, a Product Categorization created and maintained by an experienced Data Entry specialist will result in improved operational efficiency, aid in the efficacy of marketing campaigns, and also generate more organic traffic due to better search engine ranking of your online store

Facilitate Product Cross-Selling/Up-Selling

Accurate and comprehensive product data is crucial for Cross-selling and Up-selling. It is said that an average of 10-30% of an eCommerce store’s revenue is generated from product recommendations. An expert eCommerce Data Entry Specialist can manually create bundles to promote cross-selling/ up-selling. In addition to that these specialists can also ensure the product data is optimized for AI-based software that provides customized product recommendations to the customer.

SEO-based Product description writing

Product descriptions that are optimized for search engines will rank higher in search results, thereby increasing product visibility. The process of creating an SEO-based product description involves keyword research followed by the inclusion of relevant  keywords in a well written and engaging content

A knowledgeable data entry specialist will avoid content duplication and make sure that relevant keywords and phrases are organically incorporated into the product description.

Price and Inventory Management

Maximizing profit by still being competitive is somewhat achievable by making frequent updates to the product price. Similarly, accurate stock levels reduce inventory costs and ensure the product is actually in-stock when the customer places an order.

Since frequent price updates and inventory updates significantly affect the customers’ experience and accuracy of business decisions, a data entry expert will ensure that this process is error-free and completed promptly.

What are the benefits of hiring a Data Entry Expert for your eCommerce business?

You can focus more on growing your Business

Product data entry should not be the activity that diverts your attention from core business activities, such as increasing sales and improving competitiveness.

Increased Productivity

A skilled specialist can process large amounts of data quickly and deliver results on time and in the agreed-upon quality.

Obtain Results with High Accuracy consistently

A specialist often employs various techniques to ensure error-free processing of data., thus delivering consistently accurate results.

Enhances Customer Experience

Consistent and comprehensive updates in product data lead to a product catalog that is detailed and up-to-date. This enhances a customer’s user experience.

Access To the Latest Technology

Skilled Data Entry Experts often use the latest technology to increase productivity and ensure consistent quality. This results in your business benefiting from an indirect adoption of the newest technology.

Aid In Online Reputation

Comprehensive and accurate product data created by a data entry specialist will improve the reputation of your online business, both among customers and competitors.

Improved effectiveness of Marketing Strategies

For example, if a website's product catalog is not good. Even the most well-executed marketing strategy would go in vain. Hence good data aid marketing efforts.

Should you outsource your work to a Data Entry specialist?

Outsourcing any form of work has its benefits and drawbacks. The decisions should be made only after evaluating the specific needs of the project and the circumstance of your business. In most cases, the benefits of Outsourcing far outweigh the drawbacks, as most of the risks associated with outsourcing are avertible.

Pros of Outsourcing

1. Cost-effective: As you pay only for the work that needs to be carried out, the additional expenses associated with a full-time employee can be avoided.
2. Scalability: If the work associated with your business is volatile, you can easily scale up or down without enduring the overhead cost of a fixed employee count.
3. Access to specialized expertise: Product data experts will have a deep understanding of industry-specific data and expertise in enterprise-level software which the in-house team may lack.
4. Exposure to various eCommerce models: When you outsource your data entry work to a specialist, you are basically gaining access to their exposure to working with various eCommerce models such as B2C, B2B, D2C, and more.
5. Experienced Workforce: Unlike in an in-house team, specialists from an outsourcing company will have huge exposure to multiple businesses, platforms, and eCommerce models.
6. Extended project support: Your online store is bound to run into difficulties, especially when executing complex projects, specialist from the best outsourcing company will take the extra effort and use their business contacts to find solutions to your problem.

Cons of Outsourcing

1. Risk of Data Security: You can minimize this risk by partnering with a service provider that has a strict data security policy in place.
2. Possible lack of consistency in quality: Due diligence,  regular quality checks, and monitoring of Performance metrics will help mitigate this risk
3. Loss of in-house expertise: Careful allocation of tasks to be outsourced will prevent the loss of in-house expertise required for strategic business decisions.
4. Difficulties in communication: A different timezone, and differences in language and culture, may cause miscommunication. The use of project management tools and sticking to communication rules will help reduce communication difficulties.

The role of an eCommerce Data Entry Specialist is an important one. How well they execute their work will significantly impact your online store’s visibility, reputation, and user experience. Should you choose to outsource your work, do check out the services provided by our experienced eCommerce Data Entry Specialists.

Here's the detailed information about difference between data entry and ecommerce data entry

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